Privacy Policy

This policy applies to our use of any and all data collected by us in relation to your use of the website.

The following details are automatically collected:

  • IP Address
  • Web browser type & version
  • Operating system
  • Cookie information (see below for further details)


Wrist-Assured Ltd understands that your privacy is important to you and that you care about how your personal data is used. We respect and value the privacy of all of our Customers and will only collect and use personal data in ways that are described here, and in a way that is consistent with our obligations and your rights under the General Data Protection Regulation (the “GDPR”).

What Does This Notice Cover?

This Privacy Information explains how we use your personal data: how it is collected, how it is held, and how it is processed. It also explains your rights under the GDPR relating to your personal data.

What is Personal Data?

Personal data is any information about you that enables you to be identified. Personal data covers obvious information such as your name and contact details, but it also covers less obvious information such as identification numbers, electronic location data, and other online identifiers.
The personal data that we use is set out in Part 4.

What Are Your Rights?

Under the GDPR, you have the following rights, which we will always work to uphold:
a) The right to be informed about our collection and use of your personal data. This Privacy Notice should tell you everything you need to know, but you can always contact us to find out more or to ask any questions using the details in Part 10.
b) The right to access the personal data we hold about you. Part 9 will tell you how to do this.
c) The right to have your personal data rectified if any of your personal data held by us is inaccurate or incomplete. Please contact us using the details in Part 10 to find out more.
d) The right to be forgotten, i.e. the right to ask us to delete or otherwise dispose of any of your personal data that we have. Please contact us using the details in Part 10 to find out more.
e) The right to restrict (i.e. prevent) the processing of your personal data.
f) The right to object to using your personal data for a particular purpose or purposes.
g) The right to data portability. This means that, if you have provided personal data to us directly and we are using it with your consent or for the performance of a contract, and that data is processed using automated means, you can ask us for a copy of that personal data to re-use with another service or business provider.
h) Rights relating to automated decision-making and profiling. We do not use your personal data in this way.
i) Further information about your rights can also be obtained from the Information Commissioner’s Office or your local Citizens Advice Bureau.
If you have any cause for complaint about our use of your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office.

What Personal Data Do You Collect?

We collect the following personal data:

Purchasing a product:
First name
Last name
E-mail address
Telephone number
Shipping address if different
What you purchase
Purchase date(s)
Your password
Order Number (s)
Bracelet Unique ID (if purchased)

Registration for Subscription Service

Type of Subscription - 1 year, 2 year or 5 year
Order Number
Bracelet Unique ID
Personal details of wearer including:
Date Of Birth
Reason for using product
Reassuring words (if applicable)
Basic Medical Information (if applicable)
Known Wandering Information (if applicable)
Emergency Contact Person’s info:
Telephone number
E-mail address
Relationship to wearer
(This information will be collected for every emergency contact person entered for each registration).


Cookies are small text files that are used in the communication between websites and your computer. They are used to collect internet log details and personal behaviour such as recently viewed products; these are implemented to optimise your user experience.

However, it must be noted that cookies are a crucial part of our website and therefore turning them off in your browser settings may affect the features and usability of our website.

How Do You Use My Personal Data?

Under the GDPR, we must always have a lawful basis for using personal data. This may be because the data is necessary for our performance of a contract with you, because you have consented to our use of your personal data, or because it is in our legitimate business interest to use it. Your personal data will be used for the following purposes:
To provide the Service to you – we use your name, address, E-mail address, telephone number, shipping address, what you have purchased and the date of purchase, Order number and Bracelet Unique ID, Type of Subscription, Relationship to wearer.
To personalise the Service to you - name, address, E-mail address, telephone number, relationship to wearer, shipping address, what you have purchased and the date of purchase, Order number and Bracelet Unique ID, Type of Subscription and Subscription history, Personal details of wearer including: Name, Date Of Birth, Gender, Reason for using product, Reassuring words (if applicable), Basic Medical Information (if applicable), Known Wandering Information (if applicable).
To provide effective support to you during your use of the Service - name, address, E-mail address, telephone number, shipping address, relationship to wearer, what you have purchased and the date of purchase, Order number and Bracelet Unique ID, Type of Subscription and Subscription history, Personal details of wearer including: Name, Date Of Birth, Gender, Reason for using product, Reassuring words (if applicable), Basic Medical Information (if applicable), Known Wandering Information (if applicable).
To secure your account against unauthorised access - password

With your permission and/or where permitted by law, we may also use your personal data for marketing purposes, which may include contacting you by email with information, news, and offers on our products and services. You will not be sent any unlawful marketing or spam. We will always work to fully protect your rights and comply with our obligations under the GDPR and the Privacy and Electronic Communications (EC Directive) Regulations 2003, and you will always have the opportunity to opt-out.

How we use and disclose Anonymous Information

“Anonymous Information” is any information other than Personal Information, including aggregated information that we derive from Personal Information. We make sure that Anonymous Information does not include any Personal Information. Wrist-Assured Ltd may use Anonymous Information:
To improve the experience when using the Service
To deliver the Service
To monitor traffic and general usage patterns
To improve Service personalisation
To better understand the audience by using demographic information

How Long Will You Keep My Personal Data?

We will not keep your personal data for any longer than is necessary in light of the reason(s) for which it was first collected. Your personal data will therefore be kept for the following periods:
In most cases, our retention period will come to an end 7 years after the end of your relationship with us.

How and Where Do You Store or Transfer My Personal Data?

We will only store or transfer your personal data in the UK and within the European Economic Area (the “EEA”). The EEA consists of all EU member states, plus Norway, Iceland, and Liechtenstein. This means that your personal data will be fully protected under the GDPR or to equivalent standards by law.

Do You Share My Personal Data?

We may sometimes contract with the following third parties to supply products and services to you on our behalf. These may include payment processing, delivery, and marketing. In some cases, those third parties may require access to some or all of your personal data that we hold.

Service providers who provide IT and system administration services.

Government bodies that require us to report processing activities.

An Post or a courier service for the purpose of delivering your goods.

Stripe for the purpose of payment processing - Our Payment Service Provider is Stripe. Stripe has been audited by a PCI-certified auditor and is certified to PCI Service Provider Level 1. This is the most stringent level of certification available in the payments industry. To accomplish this, Stripe uses the best-in-class security tools and practices to maintain a high level of security. In addition, you know that your session is in a secure encrypted environment when you see https:// in the web address, and/or when you see the locked padlock symbol alongside the URL. So when buying through our site, you can be sure that you are completely protected.

Beyond that, we will only disclose your Personal Information if we have your consent to do so, we are compelled to do so by law, or we do so in connection with the sale or reorganisation of the Service.
If any of your personal data is required by a third party, as described above, we will take steps to ensure that your personal data is handled safely, securely, and in accordance with your rights, our obligations, and the third party’s obligations under the law, as described above in Part 7.
If any personal data is transferred outside of the EEA, we will take suitable steps in order to ensure that your personal data is treated just as safely and securely as it would be within the UK and under the GDPR, as explained above in Part 7.
In some limited circumstances, we may be legally required to share certain personal data, which might include yours, if we are involved in legal proceedings or complying with legal obligations, a court order, or the instructions of a government authority.

How Can I Access My Personal Data?

If you want to know what personal data we have about you, you can ask us for details of that personal data and for a copy of it (where any such personal data is held). This is known as a “subject access request”.
All subject access requests should be made in writing and sent to the email shown in Part 10. To make this as easy as possible for you, a Subject Access Request Form is available for you to use. Please ask us for one.
There is not normally any charge for a subject access request. If your request is ‘manifestly unfounded or excessive’ (for example, if you make repetitive requests) a fee may be charged to cover our administrative costs in responding.

How Do I Contact You?

To contact us about anything to do with your personal data and data protection, including to make a subject access request, please use the following details:
Email address: Enable JavaScript to view email address.

Changes to this Privacy Notice

We may change this Privacy Notice from time to time. This may be necessary, for example, if the law changes, or if we change our business in a way that affects personal data protection. Any changes will be made available on our website.